30 questions to ask in your membership survey

Community engagement is one of the most important aspects of any membership-based organization. But you can’t depend on event attendance and enrollment numbers to paint a full picture of your community.

Gauging member satisfaction by soliciting feedback is vital to maintaining current numbers and increasing enrollment. To do this, you need effective member surveys and a platform like Jotform to track responses. But what should you ask to make sure you get all the information you need?

The 30 best membership survey questions

You should always have a goal for every survey. Do you want to gauge your members’ overall satisfaction? Are you trying to discover new ways to keep members engaged with your organization? Or are you asking for feedback from members who have decided to cancel their memberships?

Here are 30 membership survey questions you can adapt based on the goals you’ve identified.

Membership registration questions

The registration process is your first chance to make a good impression on new members. Membership registration questions allow you to learn more about your new members, identify opportunities for new members to get involved, and handle any administrative issues. Make sure to keep registration simple so new members don’t feel frustrated early on. 

In addition to asking for basic contact information, you can ask 

• How did you hear about our organization?
• How would you prefer to hear from us?
• Have you ever been a member of an organization before?
• Are you a member of other similar organizations? If so, which ones?
• What are you hoping to gain by joining our organization?
• How much time do you anticipate dedicating to membership events?
• Is there a specific role you’d be interested in taking on within the organization?

Membership satisfaction questions

Keeping a pulse on how members are enjoying their membership is essential to avoiding unwanted churn. Membership survey questions that focus on satisfaction help your team boost value for members who are looking for more, maintain satisfaction among currently happy members, and resolve issues that could be detracting from the membership experience.

Some questions to ask include

• How long have you been a member?
• Would you maintain membership at a different price or tier?
• How likely are you to renew your membership?
• Would you recommend our organization to someone you know?
• On a scale from 1–10, how satisfied are you with your membership?
• What is your favorite benefit of being a member?
• Are we helping you achieve your goals? If not, is there anything we can do to help?
• What do you like least about our organization, and how can we improve it?

Membership engagement questions

Measuring how engaged your members are in your organization is an excellent way to find opportunities to get members more involved, leverage highly active members, and support passive members. Using the right membership survey questions, you can gauge your own efforts to keep members engaged and pinpoint new ways to energize your membership base.

Consider asking

• How often do you attend events or meetings?
• What types of events or offerings would you like more of?
• What is your favorite event or offering?
• What is your least favorite event or offering?
• How involved do you feel in membership events?
• Do you feel your opinion is heard and valued?
• Do you currently follow us on social media?
• Are there any specific types of events or offerings you would like to see more of in your area?

Membership exit survey questions

If your members are leaving the organization, you should find out why. Membership exit survey questions allow people to leave honest feedback about their experience, so you can discover any issues — big or small — that may be leading to membership drop-offs. Using this information, you can adjust your membership offering to better suit the needs of those who sign up.

You can ask

• Are you sure you want to cancel your membership?
• What was your reason for leaving?
• What areas do you feel need immediate attention?
• On a scale from 1–10, how would you rate your overall membership experience?
• What are some suggestions you have for improving our membership experience for other members?
• When did you decide to cancel your membership?
• Would you ever consider rejoining our organization?

Better member engagement with Jotform

You shouldn’t risk squandering your membership surveys with subpar survey methods. You need a platform that offers analysis tools and is easy for everyone to use. Enter Jotform, one of the most robust online form creators, which allows you to create surveys from scratch or fully customize form templates to any goal, industry, or aesthetic.

Best of all, your forms automatically connect to Jotform Tables, creating a database that gives you granular insights into your membership. Jotform also offers several table templates to get you started. You can even integrate responses with your customer relationship management database, helping inform how your marketing and sales team communicates with members.

Your members deserve the utmost attention from your organization’s management, and you deserve the capabilities and ease of use of Jotform.