Given the data on the population increase among African Americans and Hispanics in Forsyth County between 2015 to 2018 at 5.2 percent, the Winston-Salem community does not experience a great number of cultural arts that coincide with the business or cultural economy. While Winston-Salem is growing, cultural awareness needs improving in the city. The need for increased interactive contact with, understanding and acceptance of, cultural diversity is at hand.
This event is needed to provide involved communities with an opportunity to express themselves; share their stories, break down stereotypes and misconceptions; and build understanding and respect for cultural differences in Winston-Salem. It is acknowledged by YAMM that the consistent rising levels of low-income over several time periods indicate that African American and Hispanic/Latino youth, young adults and families in Forsyth County cannot afford to attend cultural arts events in the city due to lack of funds. Therefore, most importantly, the event is tailored to attendees who cannot afford to spend an average of $41.00 to attend a local cultural art event.
Diverse cultures are not widely taught in the Winston-Salem Forsyth County Schools, only at certain schools, in which over half of the students who attend WSFCS do not get to physically experience diverse cultures. The Escape Fest will give this opportunity to visit a kind of world they do not get to see or experience in diverse cultures, as it will give them the opportunity to experience a personal awareness of other cultures.