Graphic Design Worksheet

Graphic Design Worksheet
Please take some time to answer the following questions so I can calculate the size and scope of your project, and more accurately prepare a proposal.

I realize that it’s a lot to ask of you right up front to fill out such a detailed form, but by doing so you’ll help me to become familiar with you, your company, your goals, and your challenges, and empower me to provide you with the best solution.

Thanks in advance for taking the time to fill this out. If you have any questions, please call so I can help you to understand.
Your name*

First NameLast Name
Name of your company
Your e-mail address*
Phone number*

Area CodePhone Number
Your company's address

Street Address

Street Address Line 2

CityState / Province

Postal / Zip CodeCountry
How did you find out about my services?*

I was referred by a friend or colleagueI found you on a search engineOther
What service are you primarily interested in for this project?*

WebsiteBranding systemBusiness card/ Stationary/ Business collateralOther
What does your company do, and why does it matter?
Who are the people that will be involved in this project? Who will give final approval?
Name, phone number, email address
Describe the product or service you are providing or promoting
Who are your competitors? What do you think are their strengths and weaknesses?
How do you differ from them?
What is the purpose of this project? Or, what are the issues you are trying to solve with this project?
Do you have any color preferences (i.e., existing brand colors, colors you like, and/or colors to avoid) for your project?
Age range of your target audience

10-1718-2526-3536-4546+
Describe your target audience in as much detail as possible. Also, what kinds of needs will they have which your product will be able to meet?
For website projects:

If you're interested in a website services, please complete the following questions
Will this project be a redesign of an existing site, or a new site?

RedesignNew site
What is the current site's URL, or, what is the URL you'd like for your new site?
What are the most important actions a visitor should do when visiting your site?

Purchase a product or serviceRegister for an accountContact you by phone/fax/email/postInquire for more detailed informationSend information about themselvesComment on your products or servicesVisit your premisesOther
If "Other", please explain
If this will be a redesign, what are your frustrations with your current website? Where does it fall short of your needs?
What do you like about your current site?
Please list any example website URLs which appeal to you
Will your site need an e-commerce system to sell products online?

Yes, the primary purpose of my site is to sell products onlineNo, I will not be selling products onlineI'll do a little product selling, but not much.
Will your site need a blog engine or other type of Content Management System (CMS)?

YesNo
If "Yes", do you have an idea of what CMS solution you're considering, or are you looking for us to provide recommendations?
Do you already have the site copy (text content) created, or will you need a copywriter's services?

I will need a copywriterYou can use the copy from my existing websiteI will be writing the copy myself
Deadlines and budget
What is your deadline, date of launch, or timing for this project?*
I am trying to stay within my budget of...*
Should be Empty:

Graphic Design Worksheet

For website projects:

Deadlines and budget