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Complex Orders Made Easy: Jotform is Icing on the Cake for Busy Bakery
Learn more about how Cups and Cakes Bakery uses Jotform to streamline custom orders and grow its business.
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Cups and Cakes Bakery
Industry:
Other
Company Size:
Small
Use Cases:
Cake order form collecting job applications, scheduling wedding tastings, booking catering gigs, and as a purchase form
About
Cups and Cakes Bakery is a beloved San Francisco-based bakery founded in 2007 by Jennifer Emerson. Known for its vibrant pink storefront and over 50 cupcake flavors, the bakery has earned recognition as one of the "Top 10 Cupcake Spots" in the Bay Area by SF Weekly. From its humble beginnings in Jennifer's home kitchen, Cups and Cakes has grown into a thriving business, providing custom cupcake deliveries to businesses and events across the city while serving walk-in customers daily.
Challenge
As Cups and Cakes Bakery’s reputation grew, so did the complexity of managing custom orders for businesses and events. Handling back-and-forth emails for delivery windows, special requests, and custom decorations became time-consuming and inefficient. Jennifer Emerson needed a scalable, user-friendly solution to streamline order collection and focus on growing her bakery.
Solution
Jennifer turned to Jotform to create a custom cake order form embedded on the bakery’s website. The form allowed customers to specify delivery times, upload design images, and include dietary requirements—all while centralizing the collected information in one place. Jotform's versatility also enabled the bakery to manage other aspects of operations, including job applications, wedding tasting bookings, and catering inquiries, ensuring smooth workflows across the business.
Results
With Jotform, Cups and Cakes Bakery can process 10 large custom orders daily, making it a staple supplier for San Francisco’s tech companies and events. By automating the ordering process and eliminating unnecessary back-and-forth communication, Jennifer has saved valuable time and expanded her business. The intuitive platform allows her to focus on what matters most—baking exceptional cupcakes and delivering smiles across the Bay Area.
A sweet solution for a growing business
By having a system in place for streamlining the order process, I can able to grow my business without being burdened by back-and-forth questions with customers.
Founder, Cups and Cakes Bakery
