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How a NYT best-selling author sells books online

Discover how Alessandra Torre seamlessly sells signed books online while maintaining her creative flow.

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Alessandra Torre
Alessandra Torre

Alessandra Torre

Industry:

Retail & E-commerce

Company Size:

Small

Use Cases:

Jotform Integrations - Paypal Order form

About

Alessandra Torre, a New York Times best-selling author, has risen to prominence in the literary world since publishing her first novel in 2012. With 22 books and tens of thousands of copies sold, Torre has captivated readers with her gripping erotic and suspense novels, including popular titles like Hollywood Dirt, Black Lies, The Ghostwriter, and Moonshot. Writing from her creative hub in Key West, Florida, she continues to engage readers worldwide while managing her author conference, Inkers Con.

Challenge

Torre faced a dilemma: balancing her desire to connect with fans through signed book copies with the demanding schedule of in-person signings. Travel and event logistics were eating into her writing time and management of Inkers Con, creating the need for a more streamlined solution.

Solution

Torre turned to Jotform to simplify her process. Twice a year, she opens a Jotform-powered book order form, allowing fans to choose their favorite books, personalize messages, and pay via PayPal. The intuitive interface of Jotform made setup easy for Torre, who admits she’s not tech-savvy. The form supports features like price customization for each book and photo displays, enhancing the user experience.

Results

The solution has been transformative. With minimal effort, Torre processes a high volume of orders, signing and shipping books directly to readers. Jotform’s integration with PayPal provides a seamless payment experience, freeing up Torre’s time to focus on her writing and other creative projects.

Painless form creation

Creating an order form with Jotform is painless. Even without being very technical, I was able to set it up effortlessly. It’s a solution that works for me and my readers.

Alessandra Torre

Novelist,