Running a business or leading an organization means understanding what your customers need and expect from you. You likely have a pretty good handle on that already — but to truly understand your market or demographic, you need to dive deeper and get feedback directly from the source.
Surveys are a great way to do that, which is why so many companies use them to collect information. Customer feedback can help improve products and services and facilitate a better customer experience. But how do you get these surveys into the hands of the people you need to hear from?
Emailing surveys to customers is a great way to reach them. If you don’t have experience drafting survey invitations through email, this post shares some survey email examples to help you get started.
Tips for drafting a survey invitation email
Before we get into survey email examples, here are some tips to help you write your own survey invitations. After all, you’ll need to customize your emails to fit your branding and messaging.
Think about who your audience is before drafting your email
Why would someone click on your survey in their inbox? What would make them interested in spending time helping you? Consider your audience’s state of mind and draft a subject line and copy that will grab their attention.
Consider how you’ll reward people for completing surveys
If you only want to hear from your most devoted customers, simply sending out a survey will likely get their attention. They already want you to take their feedback into account when you’re making decisions about your business or organization.
If you want responses from a more diverse group, though, try rewarding participation with a discount, a raffle entry, or a gift card.
Show that feedback matters
Your audience will be more likely to fill out your survey if they think their feedback will actually be taken into account. Tell your customers why their opinions matter and how you’re hoping to implement suggestions.
Did you know?
Jotform offers 700-plus feedback survey templates to help you get started on collecting customer feedback. Customize a template to meet your needs, and then share it through email or a link.
Survey email examples
Now that you know the basics, here are a few survey email examples to help get you started.
Example 1
Here’s a survey email example to show how an approachable tone can encourage responses while getting to the point quickly.
Subject: Did you enjoy our product? Tell us why!
Thanks for purchasing our product/service, [insert customer’s name].
We’d love it if you took some time to fill out a short survey telling us how we did. You can access it through the following link.
[insert survey link]
We appreciate you taking the time to give us your feedback. It helps us ensure we continue to create high-quality products for our valued customers — like you!
If you have any questions, comments, or concerns, please contact customer support, and we’ll get back to you as quickly as possible. Your convenience is our priority.
Thank you,
[insert name of representative and/or company]
Example 2
In this survey email example, you can see the benefit of addressing the problems inherent with surveys from the start.
Subject: Just another boring survey (or is it?)
Hello [insert customer name],
We know you don’t need yet another time-consuming survey in your life. But what if we told you that this one is different? That’s right — with this survey, you might even have a little fun.
Don’t take our word for it, though. Click the survey link here and see for yourself. Did we mention that it will take just over a minute to complete? That’s half the time it takes to brush your teeth!
[insert survey link]
In just a few minutes, you’ll make our company better and our products more useful to you. That’s impressive!
Thanks for your help,
[insert name of representative and/or company]
Example 3
You can also cut out the middleman and put your survey right in the body of the email. That way, all respondents have to do is click on their desired response, and they’re done — without having to click a link to get to the survey. Keep in mind, though, that depending on their email provider, your recipients might see a survey with slightly different spacing and formatting.
Subject: Can we have a second of your time?
Hello [insert customer name],
If you enjoyed our [insert product or event], or if you thought we could do better, would you mind telling us about your experience? Using this simple 1–10 scale, you can help us understand how to make your experience better next time.
[insert rating scale]
If you’d like, you can also leave a comment or contact us to provide more feedback on your customer experience.
Thanks for your time!
Sincerely,
[insert name of representative and/or company]
As you can see, it takes just a little bit of creativity to craft a survey email invitation that will get clicks and provide you with the feedback you need. Don’t be afraid to make a splash — you have to find a way to help your email stand out in customer inboxes. These examples should give you a head start.
Photo by cottonbro studio
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