Best AI tools for real estate agents
Location, location, location. This motto has always been the holy grail for real estate agents. But today, potential buyers are looking for more than just the right location when it comes to their property search.
And the best way to optimize their customer journey as well as your internal operations? With the help of artificial intelligence (AI), of course. We’ve compiled a list of the top AI tools for real estate agents so you can stay competitive in this crowded market.
Why use AI in real estate?
From streamlining property searches to predicting market trends, AI is empowering real estate agents to make smarter, faster, and more profitable decisions. So it’s no surprise that 75 percent of leading real estate brokerages are already using AI tools to help them stand out in the market.
These tools can help you
- Identify up-and-coming locations
- Conduct background checks on buyers and sellers
- Fill out forms, contracts, and other important documentation
- Schedule appointments and house showings
- Send automated reminders
- Create personalized marketing campaigns
- Answer buyer and seller questions
- And so much more
Pros and cons of AI applications for real estate
With so many brokers already using AI in their business, adopting one or more of these tools yourself can help you stay competitive. But you should also be aware that there are some challenges associated with this technology.
For example, you may have to overcome a steep learning curve in order to implement these tools and platforms. Plus, with privacy being the biggest threat to AI, you’ll have to protect your data with the necessary security to avoid breaches.
Pros of AI in real estate | Cons of AI in real estate |
---|---|
Intelligent marketing insights: AI can analyze large amounts of market data, providing you and your customers with real-time trends, investment opportunities, and even price forecasts. | Steep learning curve: Requires training and experience to use AI tools efficiently — this can be challenging for busy real estate agents and their teams. |
Increased efficiency: AI tools can communicate with clients, conduct property searches, analyze data, send reminders, schedule appointments, and take on the bulk of admin tasks. | Data privacy concerns: AI involves the use of customer contact details, personal financial information, and other important data that can be affected by cybersecurity breaches. |
Better customer experience: Use chatbots to provide personalized responses to customers around the clock, enhancing satisfaction. | Potential flexibility issues: Tools can only operate within programming limits. While there are many different types of real estate AI solutions out there, you may struggle to find one for your specific use case. |
How to choose the right AI tool for your real estate business
Whether you’re a real estate agent, developer, or investor, embracing AI tools in your day-to-day operations can give you a competitive edge in a quickly changing market. With so many tools available, however, it can be overwhelming to decide which to use. You may want to consider a number of factors like cost, functionality, and technicality:
- What areas of business do you want to enhance with AI?
- Do you have coding experience?
- What kind of in-house resources do you have to manage AI?
- What will the AI implementation process look like?
- How much would you like to invest in real estate AI tools?
- Are you planning to scale in the near future? How will your tools keep up?
From there, you’ll be in a better position to compare the AI tools on the market with your needs as a business.
The best AI tools for real estate agents
1. Top Producer CRM
Top Producer CRM is an all-in-one business management solution for growing your real estate business. It includes AI-powered tools for lead generation, market trend analysis, and user engagement. Plus, you can create personalized marketing campaigns and integrate this tool with over 100 lead providers.
- Developer: Top Producer
- Best for: Real estate agents who need help analyzing market trends
- Key features: Market trend analysis, user engagement technology, automated lead follow-up, personalized marketing campaigns, integration with over 100 lead providers
- Pros: Users love how easy it is to stay in touch with leads and customers without having to manually send messages
- Cons: Some users find the plans to be costly and don’t like being locked into a contract
- Plans/pricing: Contact Top Producer CRM for plans and pricing details
- G2 rating: 3.5/5
2. Virtual Staging AI
Virtual Staging AI is a tool that creates staged home photos using AI so buyers can see what their property might look like with different furnishings. The easy-to-use platform features over 50 home decor design styles, from farmhouse to Scandinavian. Each AI-generated image is highly realistic, with the ability to remove certain pieces and declutter in real time.
- Developer: Harvard Innovation Lab
- Best for: Real estate agents who want to optimize the staging process
- Key features: 50-plus design styles, intuitive interface, removal and decluttering capabilities, highly realistic images, staging available for every room
- Pros: Already trusted by over 10,000 real estate agents
- Cons: Users have to upload an image individually for each room
- Plans/pricing: Virtual Staging AI has four paid plans starting at $16 per month
- G2 rating: N/A
3. Canva
Canva is an online design tool empowered with artificial intelligence technology that real estate agents can use to create AI-enhanced marketing materials, postcards, business cards, and more. The popular platform features a comprehensive public library of imagery and templates, with a drag-and-drop interface for easy customization. Plus, it’s available on any device.
- Developer: Canva
- Best for: Real estate agents looking to streamline their marketing material
- Key features: Professional graphic design templates for common real estate use cases, AI-powered content writing support, accessible on any device, comprehensive image library, drag-and-drop editor
- Pros: Users love that you don’t need to have advanced graphic design or copywriting skills to use Canva
- Cons: Some users have noted that customization is limited in certain templates
- Plans/pricing: Canva has a free plan, as well as paid plans for teams, individuals, and enterprises
- G2 rating: 4.7/5
4. OpusClip
OpusClip is an AI-powered video editing tool which real estate agents can use to create bite-sized videos for their social media channels. Using a variety of pre-existing brand templates and royalty-free B-roll content, users can create tens of videos at a time — with AI capture to identify compelling clips to turn into highlight reels.
- Developer: OpusClip
- Best for: Real estate agents who want to harness video for social media promotion
- Key features: Multi-modal AI clipping tool, automatic detection of aspect ratios, AI highlight reel creation, library of royalty-free stock B-roll video, brand template creation
- Pros: Users love how quick and easy it is to create multiple videos at a time
- Cons: Some users have noted performance issues with subtitles and captions in videos
- Plans/pricing: OpusClip has a free trial as well as two paid plans starting at $15 per month; there is also a custom business-level plan
- G2 rating: 4.7/5
5. Beautiful.ai
Beautiful.ai is a presentation maker ideal for creating AI-enhanced visual representations of market data and real estate trends. The tool features a large library of drag-and-drop customizable slide templates, as well as the capability to turn text prompts into slides using AI.
- Developer: Beautiful.ai
- Best for: Real estate agents who frequently present at industry and business events
- Key features: AI slide creation using text prompts, large template library, automated image resizing, on-brand customizations, drag-and-drop user interface
- Pros: Users love the AI-powered visual and text improvements to their slides
- Cons: Some users have had difficulty collaborating with team members on the platform
- Plans/pricing: Beautiful.ai has two paid plans starting at $12 per user per month, as well as a custom enterprise-level plan
- G2 rating: 4.7/5
6. rezora
rezora is an AI-powered email marketing and automation tool for the real estate industry, designed to help with lead nurturing, list building, and promotion. The platform benefits from full integration with your multiple listing service and customer relationship management tools for end-to-end brand support. rezora’s customizable email templates are also powered by AI for better engagement.
- Developer: rezora
- Best for: Real estate agents who want to increase engagement through email marketing
- Key features: Full integration with MLS, AI-powered email content to increase engagement, CRM integration, easy-to-use interface, comprehensive customizations to email templates
- Pros: Users love how they can ensure every email marketing piece is brand-compliant
- Cons: Some users have found the performance buggy at times
- Plans/pricing: rezora has separate plans for email automation, drip campaigns, lead nurture, and social media; the marketing automation plan is $18 per month
- G2 rating: 4.0/5
7. Descript
Descript is a video and audio editor that uses AI to create professional and sharable videos. The app is easy to use, with a familiar editor interface and a large number of templates to choose from. Beyond just clip creation, Descript’s AI capabilities can translate language, cut out filler words, and remove ambient noise in just a few clicks — making it easier than ever to share your homes with the world.
- Developer: Descript
- Best for: Real estate agents who want to create professional video and audio files
- Key features: Easy-to-use and familiar editor interface, video templates for easy storyboarding, language translation for new markets, instant cuts of filler words, regenerative AI to remove ambient noise
- Pros: Users love the ability to remove filler words from the audio and video
- Cons: Some users have found the transcription service to be inaccurate and difficult to use
- Plans/pricing: Descript has a free plan, three paid plans starting at $12 per month, and a custom enterprise-level plan
- G2 rating: 4.6/5
8. ChatGPT
ChatGPT is a generative AI chatbot that needs no introduction. Real estate agents can use the tool for a variety of tasks, such as research, content writing, and ideation. Consisting of a simple chatbot user interface, simply create a prompt for ChatGPT and watch it generate responses — editing each answer based on the context you provide. You can also share prompts via voice mode, making it even easier to use on the go.
- Developer: OpenAI
- Best for: Real estate agents who want support with a number of tasks such as client communication and marketing analysis
- Key features: Simple chatbot user interface, prompt-based process, connection to the internet (with a paid subscription), voice mode, chat history
- Pros: Users love how ChatGPT makes everyday tasks like writing email responses faster
- Cons: Some users note that the free version isn’t connected to the internet and therefore uses outdated data
- Plans/pricing: ChatGPT has a free plan, as well as three paid plans starting at $20 per month; there is also a custom enterprise-level plan
- G2 rating: 4.7/5
9. Getfloorplan
AI Getfloorplan is a tool that uses AI to create realistic 2D and 3D floor plans, virtual tours, and renderings for properties. The easy-to-use interface promises image turnaround in 24 hours, making it ideal for agents wanting to list their properties online as soon as possible.
- Developer: Getfloorplan
- Best for: Real estate agents who want to showcase floorplans on their listings
- Key features: Realistic and attractive 2D and 3D visuals; easy-to-use AI-powered interface; options for 2D and 3D floor plans, virtual video tours, and renderings; 24-hour turnaround for visuals; options for window views within virtual tours
- Pros: Getfloorplan offers a variety of interior design styles for virtual tours, such as boho and Japandi
- Cons: Some users have noted that waiting times to get images and videos can be long
- Plans/pricing: Getfloorplan’s plans and pricing are based on the number and type of property visuals, ranging from $20 to $60
- G2 rating: N/A
10. Restb.ai
Restb.ai is a data analysis tool that uses AI to glean hidden insights from property photos to inform buyers on property value. Key features also include its SEO-optimized image captions, automated property descriptions, real estate image tagging, and duplicate image detection.
- Developer: Restb.ai
- Best for: Real estate agents who want to harness visual insights to better inform buyers
- Key features: Insight generation from photos and videos, SEO-optimized image captions, duplicate image detection, automated property descriptions, real estate image tagging
- Pros: Restb.ai helps AI agents select the best photos to use in their property listings
- Cons: This platform doesn’t work with video files
- Plans/pricing: Contact Restb.ai for details on plans and pricing
- G2 rating: N/A
11. HouseCanary
HouseCanary is an AI-powered data analysis tool that helps real estate agents predict property values and glean insights on over 136 million properties in 50 states. The platform also allows users to customize results based on search and investment criteria, while the generative AI chatbot assistant can answer any questions in real time.
- Developer: HouseCanary
- Best for: Real estate agents who prioritize accurate property values for their clients
- Key features: Real estate data and analytics on 136 million-plus properties, proprietary 50-state search platform, customized results based on search and investment criteria, generative AI chatbot assistant, simple user interface
- Pros: Users love the ability to rank comparable properties on a scale
- Cons: Some users have found certain parts of the datasets to be incomplete
- Plans/pricing: HouseCanary has three paid plans starting at $19 per month, plus a custom enterprise-level plan
- G2 rating: 4.5/5
12. DALL-E 2 and DALL-E 3
Open AI’s DALL-E 2 and DALL-E 3 are generative AI platforms that create images from text descriptions and prompts. Real estate agents can use this technology to enhance their listings and marketing materials, using both the chatbot-style interface and visual inputs to edit existing images. Users can also ask DALL-E to create entirely new, high-resolution images based on their original submission.
- Developer: OpenAI
- Best for: Real estate agents who need visuals for promotional materials
- Key features: Chatbot-style user interface, visual inputs from existing images, ability to expand on and edit existing images, ability to create different variations of an image, high-resolution outputs
- Pros: Users love that DALL-E can understand complex and multi-step prompts
- Cons: Some users have noted that the image sizes are not to their specifications
- Plans/pricing: DALL-E 2 and DALL-E 3 have pay-per-use pricing, where you can purchase credits or tokens to use for each image you want to create
- G2 rating: 3.9/5
13. Lofty AI Assistant
Lofty AI Assistant (formerly Chime) is a pre-trained virtual assistant that real estate agents can use to enhance their productivity. The tool can be tasked with anything from lead conversion and nurturing to booking appointments with clients. It uses a multi-channel, chatbot-style interface in order to engage users via chat, text, and social media.
- Developer: Lofty
- Best for: Real estate agents who want to be more efficient
- Key features: Tasks such as lead conversion, lead nurturing, and behavioral monitoring; appointment bookings for showings and meetings; multichannel engagement via chat, text, and social media; chatbot-style user interface; comprehensive behavior data report
- Pros: Users appreciate the ability to keep in touch with clients during all the phases of the home-buying process with the AI assistant
- Cons: Some users have noted issues with the customer service team
- Plans/pricing: Contact Lofty for details for plans and pricing
- G2 rating: 4.4/5
14. Presence Copilot
Presence Copilot is an AI-powered mobile assistant for real estate agents, helping them work smarter and stay organized. The tool enables users to glean smarter market insights, create shared client data boards, and transcribe voice notes automatically — plus, everything can be done on the go through a white-labelled mobile app.
- Developer: Luxury Presence
- Best for: Real estate agents who want a productivity tool on the go
- Key features: AI-transcribed voice notes, smart market insights, white-labelled mobile app, shared client data boards, mobile client management
- Pros: Some users have had difficulty getting the help they need from the customer service team
- Cons: Access to Presence Copilot is only available if you have a Luxury Presence membership
- Plans/pricing: Presence Copilot comes as an add-on to the Luxury Presence membership; contact Luxury Presence for more details on plans and pricing
- G2 rating: N/A
Photo by Thirdman
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