#1 : Pre-Giving Tuesday on 11/20
This will introduce our EOY campaign, share your target goal for EOY fundraising, and provide a sneak peak of a story being released on Giving Tuesday
#2 : Giving Tuesday on 11/28
Our "you will be moved by this kids life" story. This will include a summarized story by email, a more detailed story hosted on a website, and a social media post that leads to the more detailed piece on the website.
*Once you select the story/individual you would like to highlight, we will setup a phone interview with them/you and will write a piece, with your approval/feedback.*
#3 : Post Giving Tuesday Thank You on 12/7
Thank You email and encouragement to read the "life story" article if they had not already - link to website.
#4 : Printed Postcard mailed on 12/4
Snail Mail Postcard that lands in physical mailboxes
#5 : Merry Christmas on 12/24
Custom, created Merry Christmas card sent digitally on Christmas Eve morning - note there will not be a direct ask for funds - this is just to celebrate our Jesus!
#6 : Last Chance EOY Reminder on 12/28
Brief, concise, slightly humorous nod to a last chance for tax-deductible donations
*No planned social post - email only
#7 : Post New Years Thank You and HNY on 1/5
Thank You and total impact from EOY along with a Happy New Year